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Full-time Ad/Promo Marketing Manager

at SM Cinema in

SM Cinema, under the management of West Avenue Theatres Corporation (WATC), and one of the affiliates under the country's leading mall developer and operator, SM Prime Holdings Inc., is proud to be the largest cinema exhibitor in the country today. Currently operating 230 cinemas in 40 branches nationwide and still growing, SM Cinema is always first when it comes to movie screenings, both local and foreign films, as shown in the tremendous success of its Red Carpet Premieres and SM Cinema Exclusives. Other additions to its growing family are the visually stunning IMAX Theatre at SM Mall of Asia, SM North Edsa, SM Cebu and SM City Southmall, Director's Club at SM Mall of Asia, Centerstage at SM Mall of Asia and Premier Cinema at SM Mall of Asia. SM Cinema continues its pursuit for excellence and bona fide satisfaction on total entertainment by opening its doors not just to movies, but also to concerts and other live events. We are inviting young, dynamic and innovative and customer-focused individuals to join our growing team and be part of the exciting world of entertainment. For more details about our company, visit us at

Job Qualifications:
30-35 years old
Candidate must possess at least a Bachelor's/College Degree, any field
Must have relevant background and/or qualifications at middle management level
At least 5 year(s) of working experience in managerial level with advertising and promotions background
Possesses strong and engaging personality that customers will appreciate and respond to
Demonstrates a strong commitment to customer satisfaction, high attributes of initiative and leadership; strong analytical skills
Must be hardworking, detail oriented and responsible.
Can handle pressure both from work and people
Has high level of enthusiasm with good and strong interpersonal skills
Computer literate and with excellent communication skills, both oral and written
Willing to work on Saturdays, Sundays and holidays.

Job Description:
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
Assist with annual budget development.
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

Prepare and negotiate advertising and sales contracts.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
Gather and organize information to plan advertising campaigns.
Confer with department heads and/or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Confer with clients to provide marketing or technical advice.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Plan and execute advertising policies and strategies for organizations.
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
Assemble and communicate with a strong, diverse coalition of organizations and/or public figures, securing their cooperation, support and action, to further campaign goals.
Train and direct workers engaged in developing and producing advertisements.
Coordinate with the media to disseminate advertising.
Contact organizations to explain services and facilities offered.
Direct and coordinate product research and development.
Represent company at trade association meetings to promote products.
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.

Please email your application letter and resume to [email protected] ASAP!

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Published at 24-11-2011
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